Hyundai Motor America wins social media marketing award

A game application developed by Hyundai Motor America has received an award from the Word of Mouth Marketing Association (WOMMA) of the United States. Market Watch, the U.S. economy news media, said in its article on Monday that “The Walking Dead Chop Shop” developed by Hyundai Motor America won the “Driving Engagement” award. The association, which was established in 2004, has awarded automakers with the most innovative social media marketing strategies since last year. Websites with high participation of bloggers such as Google and advertising agencies are members of the organization.

Hyundai Motor is a sponsor of U.S. zombie drama “Walking Dead.” Last November, the company launched a game application, in which players make cars to survive from zombies. Players get points by solving questions about the drama and buy car parts with the points. In the game, they make and tune up Hyundai cars, such as Veloster, Santa Fe, Avante (Elantra in the U.S.), etc. An official from Hyundai Motor America said, “(We) will make efforts to improve our communication with young and passionate customers.”