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Is Good Omen a Hindrance For Gaining Popularity?
APRIL 15, 2004 22:24  
In both television and theater, 뱊asty protagonists who have no respect for others are appearing on-screen continuously, attracting audience attention. In recent times this adjective, referring to rude people, is widely used as an expression referring to attractive actors and actresses.

This unique arising culture originated from the 밊un Culture, which consists of digging up obsolete or bad words and associating them with a brand-new, positive image. The adjective, 밷izarre, which means abnormal or uncanny, has been transformed to mean special or funny, and in this manner the adjective nasty has also been rejuvenated.

The nasty people in movies and television are becoming associated with a, 뱑ich, sympathic, and attractive ideal. This new phenomenon is regarded as a brand-new cultural code for the youth.

--An Internet novel has changed the meanings of words

The changing of the meaning of the adjective, 뱊asty originated from the emergence of at the beginning of the 21st century, reflecting the taste of young generations. 밫utoring the Student of the Same Age by Choi Soo-wan, 밣ussy in Attic by Kim Yoo-ri, 밪omething of One percent by Hyun Ko-woon, and 밠y Nasty Darling by Lee Hat-nim are popular internet novels that have been remade into television drama series, and of which have 뱊asty characters.

Their images are not negative. Recognizing dichotomy, 뱑ich = villain has been vanquished, and wealth has arisen as a target of envy among young generations. A new tendency viewing the 뱊asty character as a person who is kind-hearted, though little bit rude to others, has gained prevalence.

This tendency lies in direct opposition to the character of 밠a Dong-tak in Lee Hyun-se뭩 novel, 밪cary Foreign Baseball Team, released in 1986 and reflecting the transformation of society. In this novel, the plot develops to reveal 뱒on of a rich man= nasty= cold-bloodeded= jealous man= evil person.

--Is the nasty person rich?

In the movie 밫utoring the Student of the Same Age, released in 2003, rich high school student Jiwan is held back in class for one year. He always speaks rudely to his tutor, female college student Suwan, and even smokes during class. Jiwan says things like, 밳ou can just play for two hours and I will give you the money anyway.

In the movie, 밠y Nasty Darling, which premiered in January, the protagonist, Hyungjoon is a college student who loves luxurious accessories. He commands female high school student Hayoung, who mistakenly scratched Hyungjoon뭩 Lexus, to 밠ake up the damages! He makes her become his servant and continuously commands her to perform chores such as cleaning and dishwashing. When Hayoung appeals to him, saying, 밳ou look very rich, please have mercy, Hyungjoon retorts, 밒 am so poor.

In the brand-new MBC drama, 밊ire Bird, protagonist Jieun causes a traffic accident, narrowly missed Sehoon. Rather than begging pardon from Sehoon, she is primarily concerned with her car. Jieun gets angry when Sehoon slaps her in the face, but her friends rebuke her by saying 밆id you get nasty with someone again?

--Are the nasty people warm-hearted?

The reason for the popularity of these 뱊asty characters arise from a sympathetic viewership who feels that although these protagonists appear rude at first glance, but have nave and innocent hearts underneath it all.

In the SBS drama 밃n Accident Occurred in Bali, which ended in March, Jaemin, the son of a rich company owner, cries over his lover Sujeong rather than pretending to be machismo or veiling his inner heart. He even gives up his seat as successor for love, and ultimately commits suicide.

In the MBC drama, 밣ussy in Attic, which ended in July, 2003, Kyungmin, the grandson of a rich family, always offers his roommate Jeongeun a meal, but still manages to drive her crazy. When Jeongeun becomes really annoyed with his behavior, Jeongeun begs pardon with innocent eyes, attracting female viewers affections.

밡owadays people express themselves clearly and take their share openly. People are generous with selfish characters, remarked chief producer of the drama, 밊ire Bird, adding, 밫heir spirit of regarding exemplary people as burdensome creates these characters.

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