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Shin Ramyun instant noodles renovate flavor and packaging

Shin Ramyun instant noodles renovate flavor and packaging

Posted August. 05, 2014 05:46,   


Shin Ramyun, Korea’s top-selling instant noodle, has changed its packaging. The renewal of the noodle has been made for the first time in 28 years since it was first developed in 1986.

Nongshim, the country`s biggest instant noodle maker, said on Monday that it increased the font size of “辛 (a Chinese character meaning spicy)” and blurred other Chinese characters in the right top of the packaging to emphasize the spicy taste of the instant noodles.

A source from Nongshim said, “We’ve changed the packaging to highlight the existence of Shin Ramyun in the world beyond Korea.” The noodle maker set a goal of exporting the instant noodles to 100 countries this year. It also changed the flavor by changing the mix to make it taste more like a beef broth rather than a spicy soup, according to the source. The price remains at 780 won (76 cents) based on the price at a convenient store.