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Over 10,000 pre-orders placed for Hyundai’s all-new 2020 Sonata

Over 10,000 pre-orders placed for Hyundai’s all-new 2020 Sonata

Posted March. 18, 2019 07:36,   

Updated March. 18, 2019 07:36

한국어

Hyundai Motor has received over 10,000 pre-orders for the new Sonata, which is the eighth generation of the mid-sized sedan (DN8). The South Korean carmaker announced Sunday that 10,203 pre-orders have been placed just in five days, which is significant considering that the company sold a monthly average of 5,487 Sonatas last year.

Compared to the previous model (seventh generation LF Sonata), the new Sonata has been popular among individual consumers and young people in their 20s, Hyundai said. Individual consumers accounted for 48.9 percent of those who pre-ordered the new Sonata, up 10.9 percent point from those who bought the LF Sonata during the same period for the past five years (38 percent). Also, 14 percent of them were in their 20s, an 8.7 percentage point increase from those who purchased the LF Sonata (5.3 percent).


bjk@donga.com