Do not move around here and there. Instead, visit a nearby complex cultural space that combines a café, a gallery, a theater and an academy, and you will save yourself a bout of sweating in a hot weather. Such multi-functional spaces are growing every corner of urban areas, equipped with interesting spatial design and unique vibes. You may lose track of time if you visit this kind of places, the so-called “cultural resort in the neighborhood.”
JOH, a design and consulting firm founded by KaKao Co-CEO Jo Su-yong, created the space this April, with five building units featuring life styles and cultures that the company promotes. Most stores on the first and second floors are dedicated to JOH-run brands. “Still Books” occupies four floors, where popular authors and other famous figures are invited to provide lectures to the public. The central garden, serving as a front yard, will be a venue for performances in a variety of genres.