Samsung seeks quantum leap with the QLED TV

Samsung seeks quantum leap with the QLED TV. March. 22, 2017 07:11. by Ji-Hyun Kim jhk85@donga.com. Samsung Electronics held a press conference at the Raum Arts Center in southern Seoul on Tuesday, announcing the start of sales of nine QLED televisions released in the CES 2017 in Las Vegas in January.

“We will completely redefine the concept of television starting with QLED TVs,” Kim Hyun-suk, president of Visual Display Business at Samsung Electronics, said on the stage.

Samsung Electronics' confidence attributes to its trust on a quantum dot technology. Quantum dots are semiconductor particles, nanometers in size, which emit different colors if lighted, and Samsung's new QLED TVs are based on this technology. Samsung has chosen QLED as a next generational TV display, heavily marketing the new product line.

Back in January 2009, Samsung Electronics was the first to roll out LED TV in the CES. Its global market share in TV jumped from 22.1 percent in 2010 to 27.2 percent in 2012. “As competition is so intense in the TV market, even increasing a 0.1 percent point is not easy," an industry expert said. "It is a meaningful progress that it increased the market share by over five percent points in two years.” Samsung now retains a 28 percent market share, the largest in the world for 11 years in a row.

Samsung repeatedly stressed that the QLED is the only television that can express 100 percent of the color volume. A color volume is a new concept of resolution that accurately measures a subtle change of color depending on light. Having a 100 percent color volume means that it can express almost the same color as the natural one without being faded or smudged.