Hyundai Genesis, Sonata appear in superhero movies

Hyundai Genesis, Sonata appear in superhero movies. May. 12, 2016 07:42. by 신수정기자 crystal@donga.com.

Hyundai Motor is implementing a marketing strategy to win the American market by using super hero movies.

Hyundai has reportedly been providing cars in American dramas, such as "Daredevil," "Jessica Jones,"Iron Fist," and "'Luke Cage" through a two-year contract with filmmaker Marvel and Netflix, a top global provider of streaming movies and TV series. Hyundai Motor will also provide cars for a new series called "The Defenders" to be released next year. The Defenders is a story of the four above-mentioned heroes working together.

The Genesis G80 and Sonata Hybrid appear in the second season of Daredevil. The two models will also be present in 'Luke Cage', which will be broadcasted in September.