Shinsegae ‘Boontheshop' enters Le Bon Marche in Sept

Shinsegae ‘Boontheshop' enters Le Bon Marche in Sept. August. 30, 2018 07:27. by Ga-In son gain@donga.com.
Shinsegae Department Store’s select shop Boontheshop’s own brand "Boontheshop Collection" will be launched in Paris, France in September.

Shinsegae Department Store announced on Wednesday that Boontheshop Collection will officially enter "Le Bon Marche" of Paris, which is known to be one of the most luxury department stores. Boontheshop, which opened in 2000 featuring the concept of select shop for the first time in Korea was launched in Barney’s New York, a department store in the United States, in September 2017 followed by exhibiting a show room in Paris in March, and officially entering Le Bon Marche in September.

Le Bon Marche, which was established in 1852, is one of the first-class department stores together with Harrod’s in England and Barney’s New York. It is also meaningful as a showcase of the global fashion market as it is a place where tourists from all over the world gather all year around.

Boontheshop is expected to display furs that are wearable on both sides, sweaters, dresses and shirts made of the best Italian threads. “We will take this opportunity to foster BOONTHESHOP into a global fashion brand,” said Jeong Hwa-kyung, director in charge of Boontheshop at Shinsegae.