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Hyundai Mobis speeds up parts supply to U.S. market

Posted August. 07, 2017 07:18,   

Updated August. 07, 2017 07:31

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Hyundai Mobis speeds up parts supply to U.S. market
It was confirmed that Hyundai Mobis held "Mobis Parts Technology Exhibition" in June at the Ford Research and Engineering Center located in Detroit, the U.S. The exhibition comes as the latest since 2010. Around 400 Ford R&D executives and engineers participated in the show. An official of Mobis North America hinted possibilities of a possible delivery, saying, "We may come up with significant outcomes by the end of this year at the latest."

As the world's sixth largest auto parts supplier, Hyundai Mobis boasts over 3.6 trillion won dollars of annual sales. Nevertheless, their goal is to become the "real" global comprehensive auto parts supplier. This is due to the fact that Mobis has been expanding in size under the umbrella of Hyundai Motor Group.

"It is no exaggeration to say that we are all in to penetrate Electric Vehicle (EV) makers including Tesla and Faraday Future. Our plan is to prepare for the long term by signing contracts to supply in system units, not in small parts," said a Mobis North America official. It was known that managers of some EV makers met with Mobis engineers frequently on a weekly basis, and were highly interested in brake system (ESC, ABS, MDPS, etc.) and lamp system (intelligent head and rear lamps), which Mobis holds competitive edge in.

At the current time, Mobis North America secured around 150 local R&D engineers to develop autonomous and electric driving technologies. Furthermore, the company plans to focus on developing advanced technology on autonomous driving by hiring more researchers every year. Instead of focusing solely on the convenience of autonomous driving technology, Mobis aims to develop technologies, which can instantly be applied to prevent accidents by prioritizing safety.



Dong-Il Seo dong@donga.com