Pororo Go to be released as rival to Pockemon Go

There has been a mobile augmented reality game development boom since Pockemon Go gained huge popularity. In Korea, Pororo Go, a game applying Pororo characters to AR technology, will soon be released.

AR service firm Social Network said Monday Pororo Go will be launched next month in partnership with Iconix, the maker of Porong Porong Pororo. Social Network last year released "Sketchpop," an education app for AR coloring by using Pororo, Lava, Puka, Tayo and Robocar Poly characters, which has garnered 1 million downloads in Korea.

Social Network CEO Park Su-wang said, "While Pockemon is an augmented reality game for simple fun, Pororo Go includes education elements in AR game, which makes it stand out and allow children to enjoy and learn at the same time."

정민지기자 jmj@donga.com