Posted December. 15, 2017 07:57,
Updated December. 15, 2017 08:53
Samsung Electronics is forecast to see a drop in its share in the global smartphone market next year due to the rise of Chinese manufacturers. According to market research firm Strategy Analytics (SA) on Thursday, Samsung Electronics’ global market share is expected at 19.2 percent next year by shipping 315.3 million units. This year, the smartphone giant shipped 319.8 million smartphones, taking up 20.5 percent of the market.
The reason behind the negative outlook is that Samsung Electronics is losing ground to Apple in the premium smartphone market and to Chinese manufacturers in the budget smartphone market.
Apple’s market share is expected to rise from 14 percent this year to 14.3 percent next year by shipping 234 million units. Chinese smartphone makers are showing rapid growth as well. Huawei, the third largest smartphone maker in the world, is forecast to ship 164.5 million smartphone next year, up from 156 million this year. The Chinese tech giant is likely to post a market share of 10 percent in the global smartphone market this year and next year, up from 7 percent in 2015, SA said.